Company Information

NiTokyo is a premium brand specializing in authenticated pre-owned luxury goods sourced directly from Japan. We bridge the gap between Japan's exceptional secondhand luxury market and discerning customers worldwide who seek authentic, high-quality designer items at competitive prices.

Japan's unique culture of meticulous care and respect for quality means that pre-owned luxury items here are often in remarkable condition. Our team carefully curates each piece, ensuring every item meets our strict standards for authenticity and quality before reaching our customers.

Whether you're a wholesale buyer looking to stock your boutique with genuine luxury goods, or an influencer seeking to collaborate on live commerce opportunities, NiTokyo provides the expertise, inventory, and support you need.

Japan has one of the world's most sophisticated secondhand luxury markets, known locally as "recycle shops" or "reuse shops." This market thrives due to several unique cultural and economic factors:

• Culture of Care: Japanese consumers are renowned for maintaining their belongings in pristine condition, often keeping original packaging and accessories.
• Strict Authentication: Japan's secondhand industry operates under strict regulations, including mandatory dealer licensing, ensuring items are thoroughly verified.
• High Turnover: Japan's fashion-conscious consumers frequently update their wardrobes, creating a constant supply of barely-used luxury items.
• Competitive Pricing: Due to high domestic supply and efficient distribution, Japanese pre-owned luxury offers exceptional value compared to other markets.